the heart & soul of salty owl
Founded in 2022 by Corey Scarano, Salty Owl Creative quickly became a beacon for smaller operations seeking dedicated marketing support. In 2024, we were thrilled to welcome Julia Palmer to our team, enhancing our capabilities with her extensive marketing and relationship-building expertise. Together, we form a dynamic duo, leveraging our backgrounds in journalism, content marketing, and agency roles to address the unique challenges faced by businesses in the digital age. Our approach is simple yet effective: we take the time to understand who you are, what you do, and why it matters, crafting personalized strategies to elevate your brand and ensure your marketing success. And maybe (definitely) have a little fun along the way!
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Throughout her career, Corey Scarano has witnessed the transformative power of authentic storytelling and strategic marketing. From her roots as a magazine journalist to leading social media and digital campaigns for major brands, Corey has seen firsthand how thoughtful narratives can elevate businesses and forge deeper connections with audiences. This inspired her to launch Salty Owl Creative in 2022, empowering small businesses and underdogs to amplify their voices in an impactful, measurable way. Corey blends creative storytelling chops with an analytical, data-driven mindset to develop content that truly resonates. Drawing from her multifaceted background, she understands the importance of marrying creative flair with smart, strategic thinking to help brands cut through the noise.
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Julia Palmer brings a wealth of client relationship management experience to Salty Owl Creative, specializing in bridging the B2C and B2B worlds. As a small business owner herself, Julia understands the unique challenges and opportunities that small businesses face, especially in the realm of marketing. Her ability to deeply understand clients' needs and goals, coupled with exceptional communication skills, ensures every project is a collaborative and successful endeavor. Julia has a knack for seamlessly coordinating complex projects, creating an experience that is easy, positive, and productive. She finds the win-win in every scenario, and her commitment to excellence is the anthem of her career. Salty Owl Creative is lucky to have Julia on board.
AUTHENTICITY IS THE NEW
MARKETING SUPERPOWER.
“marketing is no longer about the stuff you make, but about the stories you tell.” — seth godin, author
our purpose is fueled by your passion
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Our story began when a common theme emerged. Small business owners with impressive operations didn’t have the digital presence to back their true reputation — and they didn't know how to fix it. These were companies doing incredible work, delivering exceptional products and services, yet their online footprint failed to reflect as much. Potential customers were missing out on the value small businesses had to offer.
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We're passionate about helping companies like yours overcome the digital divide and show the world what you're really made of. Our approach is simple yet effective: we take the time to understand who you are, what you do, and why it matters. We will build from there and find the best way to support each client’s marketing journey.
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Our commitment to small businesses goes beyond just digital strategy. We also believe in the power of community. That's why we've built a vibrant network of small business owners who are facing similar challenges and are eager to share insights, collaborate, and celebrate each other's wins. After all, birds of a feather flock together.
we can’t wait to meet you.
